Prof. Datuk Dr. Ahmad Rafi, has been appointed as President / CEO of Multimedia University (MMU) since Feb. 2016. He graduated from University of Strathclyde, Glasgow, Scotland with a Bachelor degree in Architecture (Hons.) in 1994 and later earned a Master of Science in Computer-Aided Building Design, and Ph.D. specialising in architectural animation and virtual reality, 1998. He embarked on a career in education as a lecturer at Faculty of Creative Multimedia (FCM), Multimedia University (MMU) from its inception and later appointed as the Dean of the faculty.
He held a number of high profile positions in MMU and external organisations prior to his latest appointment. This includes Vice President (Academic), the Dean of Institute for Postgraduate Studies and Director of R&D Collaborations and the Deputy Rector of Academic Affairs at the National Academy of Arts, Culture and Heritage, Malaysia. He is currently the Deputy Chairman 2, Creative Content Industry Guild (CCIG), Malaysia and a certified Multimedia Professional. He attended USC-Rhizophora training at University of Southern California (USC), Los Angeles, USA and CXO Technology Summit, a leadership programme at IMD Lausanne, Switzerland. His research includes virtual reality, virtual heritage, 3D animation, architectural visualisation, educational technology, and multimedia. He has published significant numbers of internationally multi-disciplinary refereed journal articles, conference papers and books. He has secured closed to RM3.5 million of research funds, and RM8.5 million of consultancy revenues and endowments from numerous of agencies related to ICT and creative industries.