Keynote Speakers


Mr. Hasnul Hadi Samsudin

Director of the Creative Multimedia Department, Multimedia Development Corporation (MDeC)

Hasnul Hadi Samsudin is currently the Director of the Creative Multimedia Division of the Multimedia Development Corporation (MDeC). He has played an integral role in developing the Malaysian Creative Digital Content Industry in the past few years through his capacity in various roles from within government and private sector. He has acted as the Head of the MSC Malaysia Animation and Creative Content Center (MAC3). There, he has built initiatives from the ground up to accelerate the growth of the industry On of his recent postings was in Rhythm & Hues Malaysia, the Oscar-winning Visual Effects studio, as a Senior Manager. His role was to grow R&H locally and regionally to accelerate the local and regional VFX industry to world-class standards. This has led to many roles within creative media industry from associations like POSTAM and CCIG to being an advisor to academia within colleges and universities. Just before rejoining MDeC, he had worked with Sony Computer Entertainment to create opportunities for SCE in the region. An avid gamer and lover of animation and films – he now lives his passion in supporting the development of the creative digital content industry.


Prof. Dr. Norshuhada Shiratuddin

Assistant Vice Chancellor, College of Arts & Sciences, Universiti Utara Malaysia

PROF. DR. NORSHUHADA SHIRATUDDIN is a Professor and she completed all her tertiary education in the UK. She obtained a PhD in Computer and Information Sciences (Uni. of Strathclyde, Glasgow), MSc Info. Tech (Uni. of Nottingham) and BSc (Hons.) Maths, Statistics and OR Computing (Uni. of Manchester). She is actively involved in research and publication, both internationally and nationally. Her research interests are in Design Research, Software Engineering, Multimedia, Media and eLearning Studies. She has published 3 books, more than 40 journals and 100 articles, modules, book chapters and monographs. She has served at least 50 times as the External Examiners to PhD and MSc students. She has also successfully supervised 100 postgraduate and undergraduate students, and taught Research Methodology, Usability Engineering, Internet Applications and Media Design. She has served in more than 50 committees and journal editorial boards. She can be contacted at

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